Create innovative plant-based meat alternative complete with recipes that best represents Asia, preferably Singapore, and propose the associated business concepts.
20 Teams will be selected to go to Part 2.
Guest Workshops & Investment Game
During the Guest Workshops, a team of experts will provide the Top 20 teams key insights and information needed to make a compelling concept proposal.
Thereafter, teams will present your proposal to veterans from the F&B industry and real investors in an Investment Game to accumulate as much as possible virtual capital to support your concept. The top 5 teams who received the highest valuation advance to the finals!
5 Teams will be selected to go to Part 3
With the support of ADM and NTUitive, the top 5 teams will be using ADM's proteins and flavors to translate your idea into an actual product. Teams to present your product in a “live” Culinary Demonstration in front of a jury of experts.
To promote and popularize plant-based protein meat alternatives.
To educate and challenge Food Science students and aspiring chefs to create the best plant-based meat alternative dish tailored to tailored to Asian, preferably Singaporean’s taste.
Promote the use of plant-based proteins by aspiring chefs in Asia.
Teams compete on composing recipes with their plant-based meat alternatives.
Finding new business potential for plant-based meat alternatives.