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The Challenge & Mechanism

In this Plant-Based Perfection Challenge, we are on the lookout for new products that can fill the gap between traditional tofu and tempeh, both made of soy beans, and the new, and highly popular plant-based meat analogues. Is Tofu 2.0 a Protein re-defined? Together with ADM and NTUitive, we invite you to be creative and shape the future of how people consume plant-based proteins. 

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The Competition

Paper Proposal

Top 20 Teams

Shortlisted based on Proposal

Virtual Investment Game 

Top 5 Finalist

Shortlisted via a virtual investment game with veterans from the F&B industry and real investors

Culinary Demonstration


Selected by a judging panel via a Culinary Demonstration

Eligibility & Submission Criteria

Student Group Brainstorm

Application Eligibility

•  Team to be composed of at least 1 registered student at a local education institution (i.e., universities, Polytechnics, and technical institutes)

•  If selected for the final, at least 1 team member needs to be able to cook, else NTUitive will pair your team with a chef from SHATEC


•  Team size: 2 - 3 pax (excl. chef)

Submission Content

•  Food Concept

•  Target Market


•  Business Model


•  Potential Analysis

What are we looking for?


In the market today, besides the traditional tofu and tempeh, we are starting to see new items that mimic existing meat products. Items such as plant-based hamburgers and chicken-nuggets are being offered in restaurants, fast food chains, and supermarkets.  


But what is next?


How do you make it culturally relevant for the Asian, preferably Singaporean taste pallet? Should it take the form of look-alikes to meat products or the traditional Tofu items? That is our challenge to you.


Organized by NTUitive

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NTUitive is the innovation and enterprise company of the Nanyang Technological University, Singapore (NTU). NTUitive Pte Ltd drives the innovation and enterprise functions of NTU. NTUitive supports NTU’s aims to promote a culture of innovation by developing a vibrant entrepreneurial ecosystem that will encourage innovation, foster entrepreneurship, and facilitate the commercialisation of research. NTUitive manages the IP assets of the University and take these IPs from the lab to the marketplace to maximize economic benefits and improve people’s lives.


To achieve the University’s mission of making innovation and entrepreneurship a defining feature of the University’s brand of education, NTUitive aims to create an environment where there is a shared vision of innovation and academic entrepreneurship; where faculty and students are encouraged to explore opportunities together, take measured risks within the ecosystem, learn from each other’s failures and challenge everybody’s long-held assumptions. These efforts will lead to the creation of the next generation of entrepreneurial leaders and new business ventures.

Criteria Desktop Evaluation



Innovation consist of the following 3 criteria which underpin the viability of the idea proposed:​

Financial Impact

  • The team must present and quantify the financial impact of its novel product, in terms of

    • Potential revenue generate


Performance Impact

  • The team must present and quantify the performance impact of its novel product, in term of

    • Improvement in efficiency (e.g., saved time, simplified process etc.) to be achieved against the current processes and methods to prepare the dish

    • Product uniqueness to address unmet market needs and demand​

Image Impact

  • The team must demonstrate with enough evidence that the novel product can

    • Enhance the market acceptance of the product

    • Provide an opportunity to dominate the market

Top 20 Teams

Shortlisted based on Proposal



Persuasion consists of the following 2 criteria:

Team Work

  • The team must show that it has

    • Recruited and incorporated all the relevant roles required by the project (i.e. to            demonstrate that if this team is given the project, it can hit the ground running)

    •  Commitment and perseverance to complete the project if it is shortlisted



  • The submitted proposal should:

    • Have a logical flow of argument on problem clarification, impact articulation, and solution fit etc.  The market research should be granular and credible. The source of market research should be cited and credited.

    • Deploy or use of relevant aides (e.g. photos, drawings, visual aids, etc.) that best represents the concept.

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